The New Influencers: A Marketer's Guide to the New Social Media
Thursday, January 24, 2008
8:00-10:00am Program
7:45am Registration
Foley Hoag Emerging Enterprise Center
Bay Colony Corporate Center
1000 Winter Street, Suite 400
Waltham, MA 02451
The Mass Technology Leadership Council presents Paul Gillin, author of the book The New Influencers.
Blogging, podcasting and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin's The New Influencers explores these forces by identifying the influencers, their goals and their motivations. The book also offers advice for marketers at both large and small organizations on how to influence the influencers.
The New Influencers explores:
Why social media are now so important in consumer decisions
How to leverage the blogosphere to enhance your company's message
Strategies for taking advantage of this new medium
The need for transparency and how to make it work for your benefit
Action items for both small and large businesses
Whether and how your organization should use blogs, podcasts and other social media tools in your marketing strategy
