A CXO Roundtable on the Advantages and Pitfalls of the SaaS Movement
A wide array of established and emerging software vendors are responding to the rapidly escalating interest and demand for software-as-a-service (SaaS). In order to take advantage of this opportunity, companies must address a range of critical business issues. These issues include new business models, go-to-market strategies, and sales and marketing techniques.
This program will be moderated by a leading venture capitalist who has invested in a number of SaaS companies. The panelists includes senior executives from a number of MA-based legacy and net-native software vendors who will share lessons learned and how they contended with these critical business issues.
Participants:
Eric Hjerpe, Partner, Atlas Venture (Moderator)
Tom Brennan, CFO & VP of Strategic Alliances, OpenAir
Jonathan Bush, Chairman & CEO, athenahealth
Tod Loofbourrow, Founder, President, CEO, Authoria
Wayne Whitcomb, Vice President of Engineering & Technical Operations, Demandware
Pre-registration for this event is currently closed.
Registration is still available at the door.
