Don't miss your opportunity to hear renowned author Jackie Huba who has been profiled by the Wall Street Journal, the New York Times, Fortune, Businessweek, U.S. News & World Report, the Financial Times, Fast Company and several thousand blogs.
A solitary citizen today with a broadband connection and a few inexpensive tools has a substantially better chance of influencing the public perceptions of billion-dollar corporations than ever before. Furthermore, the "social media" of blogs, podcasts and social networks are fusing pop culture with traditional marketing, and that's causing all manner of disruption.
Best-selling author Jackie Huba joins us to provide some clarity and insight into the fast-moving world of social media. Her new book, "Citizen Marketers: When People are the Message", examines the early history of social media and why it's taken root so quickly. You'll learn about the various types of citizen marketers, their motivations, how to work with them, and how they are influencing purchase decisions for products, brands and companies.
The Wall Street Journal hailed "Citizen Marketers" and encouraged its readers to "drop everything and read this book".
Note: thanks to our generous sponsors, all attendees will receive a copy of Jackie's new book, Citizen Marketers.
Besides "Citizen Marketers", Jackie is also the co-author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force" and the popular "Church of the Customer" blog.
Sponsors:
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