Maximizing Retention and Follow-on Sales: The New Mandate for SaaS Sales, Service, and Support
Dial-in instructions will be sent to registered attendees
The ability to effectively retain and grow existing customers is a core requirement of a SaaS business, which has a significant impact on the sales, service, and support. These organizations must work closely together to develop long term relationships with customers, while ensuring that these customers gain tangible business value from the use of their services.
During this interactive call, participants will discuss the challenges associated with retaining and growing SaaS customers, and share lessons learned and best practices. Key topics will include:
- Acquiring customers and keeping them for the long term: the impact on sales, service, support
- Communicating with customers on a proactive ongoing basis
- Working closely with customers after the initial sale to maximize business value enabled
As part of this series, additional calls have been scheduled. Please contact the moderator for these sessions, Dan Merriman, at dmerriman@chapinconsulting.com or (781) 444-1152 if you have any questions or suggestions.
This event is FREE for Council Members; $20 for non-members. Members should select "Register Online and Pay at Door" to avoid being charged. Non-Members should register and pay online. Registered (and paid) participants will be sent dial-in information prior to the call.
